App Description

Metricster is a subscription analytics app that delivers actionable insights and accurate projections from every measurable aspect of subscription business to drive robust growth. It helps SaaS companies to grow their business robustly taking data-driven, smart decisions. Metricster makes it easy to: - Harness the benefit of historical hindsight: Metricster offers a bunch of data connectors to crunch data collected from the company's external data sources to reveal historical trends and get answers to what has happened in every aspect of your business. (See list of the metrics/KPIs below) - Gain actionable insights: With hindsight, you can see a clear picture of “what” has happened in your business. In addition Metricster delivers you actionable insights powered by its  Diagnostic Engine that finds the causality to show “why” and “how” something occurred.  - Foresee impact of your decisions before taking action: By analysing past data patterns and trends, Predictive analytics strive to reveal what could happen in the future, and to inform many aspects of a business, including setting realistic goals, effective planning, managing performance expectations and avoiding risks. - Track your business in realtime with continous monitoring and instant notifications: Trackers are agents watching your business and running diagnostics in realtime for anomalies, risks, opportunities, achievements and your goals progression. Upon detection, you and related team members are notified immediately. Some of the metrics and KPIs included: - Monthly Recurring Revenue - Annually Recurring Revenue - Active Trials - Active Customers - Active Subscriptions - Net Monthly Recurring Revenue Growth - Net Revenue (Paid Amounts) - New Trials - Converted Trials - Conversion Rate of Sales from Trials - Number of New Customers - Monthly Recurring Revenue from New Customers - Number of New Subscriptions - Monthly Recurring Revenue from New Subscriptions - Number of Upgrades - Monthly Recurring Revenue from Upgrades - Number of Downgrades - Monthly Recurring Revenue from Downgrades - Number of Cross-selling - Monthly Recurring Revenue from Cross-selling - Number of Reactivated Customers - Monthly Recurring Revenue from Reactivated Customers - Number of Churned Customer - Number of Churned Subscriptions - Monthly Recurring Revenue Lost from Churned Subscriptions - Non-Recurring Revenue - Total Discount - Non-Recurring Discount - Recurring Discount - Churned Trials - Mnnthly Recurring Revenue from Converted Trials - Number of Coupons Redeemed - Number of Delinquents - Number of Delinquents Churned - Delinquent Monthly Recurring Revenue - Churned Delinquent Monthly Recurring Revenue - Average Sales Price